You might ask

This is it...

SKWEAR was born from a pure and slightly unhinged love for sarcasm, puns, and the glorious art of saying what most people think but only whisper to their group chats. It started as a side project. Not a brand launch. Not a dream. Just a way to turn everyday noise into something concrete. Things I see, read, overhear. Sentences that stick. Fragments that don’t fit anywhere else. Somewhere between graphic therapy and passive-aggressive self-expression, SKWEAR became a way to test ideas at scale without losing meaning. Not fashion. Not merch. Just statements printed on things you can wear, hang, or sip from.

I work in branding, copy, and product development. SKWEAR is none of that. Or maybe all of it, stripped of client meetings and approval loops. It’s structured chaos. A system for visualizing thoughts that don’t belong in PowerPoints.

Who’s behind SKWEAR

I’m Mikkel. The guy behind every line, layout, typo, and late-night idea you see here. I don’t have a big team or fancy studio setup. It’s just me, a laptop, and whatever playlist matches my current level of sanity. I get inspired by everything: dumb internet comments, overheard conversations at coffee shops, my kids’ brutally honest remarks, and the general absurdity of being a person in 2025.

SKWEAR is my way of turning all that noise into something tangible. A reaction. A visual sigh. A way to laugh at the world before it eats you alive. It’s personal, because it’s basically how my brain looks when it starts talking back.

The vibe

Let’s be honest, if this sounds familiar, you’re probably wired the same way. If you don’t relate but you’re shopping for someone who does, good news: you’re absolutely in the right place. But if you’ve already wrinkled your nose three times just scrolling, that’s probably a sign we’re not compatible. No hard feelings, sarcasm isn’t for everyone. But it is for us.

Expect wit. Expect attitude. Expect the occasional existential crisis in font form. And no, I’m not sorry.

Thanks for stopping by.
Now go find something that says what you’ve been thinking all day.